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The Most Dangerous Opinion in Marketing: Yours
How does your opinion influence your marketing activity? Has your opinion ever biased your creative selection? Has your personal experience with social media increased your perception of its marketing...
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Five Biggest Infographic Mistakes Marketers Make
It seems there is another marketing infographic hiding around every corner of the web, and it will probably fall well short of its potential. Instead of making information easier to consume, many...
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B2B Lead Generation: The Cost of Publisher Programs
Need leads? It will cost you. Between $35 and $65 per registration according to statistics recently published by Madison Logic. And that is if you are just targeting a broad function, like “marketing”...
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